For primary care providers, midwives, OB/GYNs, etc., they know the importance of breastfeeding. However, myths around breastfeeding persist. The WHO fights breastfeeding misconceptions not only among parents, but among professionals. In fact, while evidenced supports the importance of breastfeeding in all countries, misconceptions remain. In fact, Laurence Grummer-Strawn, PhD, head of food and nutrition action […]
UNICEF, WHO – More Than 50% of Pregnant and New Parents Exposed to Aggressive Formula Marketing
As Certified Breastfeeding Counselors, we know the importance of breastfeeding initiation. We also recognize there are circumstances where formula may be necessary, or desired. As CBCs, we are not anti-formula. However, we are opposed to misinformation and non-evidenced based practices. With more than half of parents exposed to aggressive formula marketing, we are seeing an […]
Breastfeeding: More critical than ever – News From The WHO
Tedros Adhanom Ghebreyesus and UNICEF chief Catherine Russell issued a joint statement on last month at the start of World Breastfeeding Week. In short, breastfeeding: ‘more critical than ever’ globally for many reasons. With global crises, supply chain shocks, lack of clean water, and insecurity threaten the health and nutrition of millions of babies and […]
The Impact of Micronutrition and Breastfeeding
Micronutrients are vitamins and minerals our bodies need in small amounts. However, despite needing only small amounts, they are critical to our overall health. Any deficiencies can cause severe and even life-threatening conditions. For our most vulnerable, infants, micronutrition and breastfeeding can go hand in hand. Micronutrients play a role in many functions such as […]
Breastfeeding Boundaries – Help Clients Navigate Full Term Breastfeeding
As a certified breastfeeding counselor, you will support clients in all stages of breastfeeding. Some clients will reach out in the early weeks, while weary and trying to establish supply. Others will reach out with questions about toddlers and breastfeeding boundaries. The AAP has updated its guidelines to support families beyond the first year of […]
Do Probiotics Help Colic?
As certified breastfeeding counselors, we are frequently asked about colic and fussy babies. Many parents assume fussing is related to feeding. While there are times feeding impacts colic or colic like symptoms, and fussing, feeding is not always the culprit. Regardless of the cause, parents are desperate for solutions to help their baby settle. You […]